There is hardly a program or ad on TV these days that doesn’t ask its viewers to like its Facebook page or tweet about it. According to a new survey by global consulting firm Accenture, there’s a simple reason for this: those social media symbols actually work. Accenture found that, in the U.S, about a third of TV viewers have liked a show’s or brand’s Facebook page or tweeted about what they saw on TV after seeing one of these logos.

The most common action for those who did interact with a show or ad while watching TV was liking its page on Facebook (20%). About 7% of viewers searched for a show’s hashtag on Twitter and 5% used Shazam while sitting on their couch.

Surprisingly, the survey also found that 11% of viewers scanned a QR code while watching TV. That’s a rather large number, given that QR codes are still far from mainstream….More at Study: Those Social Media Logos On TV Actually Work

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Joe: “I often wonder if all the SMM stufff everyone is pushing actually works. This is a great statistics to show us wha the % actully is.”