The growing usage of mobile phones is now unstoppable and a long series of advantages over their roles and functions in various industries. The sellers of such items as, to name a few – Sony Ericsson, Nokia, Samsung, LG, Motorola, including the Apple iPhone – continuously innovates their products with features that keep people’s interest for more open wireless applications.

The CTIA (Cellular Telecommunications & Internet Association) Wireless, an international non-profit organization representing the wireless telecommunications industry, working with government regulatory agencies on issues related to wireless updates provided statistics showing how text message marketing becomes the first statistics that have a significant impact the industry that the industry has to catch up with market demands. The facts that, on average, 320 minutes a month are consumed by a wireless subscriber to use their mobile phone. In one day, there are 6.2 billion minutes spent on wireless transactions, and 5 billion SMS messages are sent and received. This is a positive sign in the development of new possibilities in the text message marketing.

The communication between a service / product supplier and customer base has become more and more customized for marketing messages. Sellers can choose from the following announcements through SMS:

• Coupons

These are the deals that can be redeemed in limited time. Restriction of time units that the customer is taken before it is lost or wasted due to disability.

• Voting polls

Does text messaging to vote for their favorite contestant on a reality show talent or family? This opens up opportunities for advertisers to get in the picture.

• Competition

Instead of television programs sponsored by advertisers prefer to make your own contest in place. This promotion directly to your product becomes possible. An example is a cosmetics company and start hosting a beauty contest. They not only provide exposure to its products, its actual implementation was also exposed by your target market.

• Programming

In addition to competitions and other events can also attract the exact profile of a business market aims to conduct. For example, an alcoholic beverage can invite the most popular rock band in concert, or a library can set a course book review on weekends.

• Applications

The number of visits an advertiser gets is a determinant of the effectiveness of its marketing strategy. Through SMS, customers can request details and photos in real time. Similarly, the seller can respond to such demands.

• SMS distribution

An ad simply may contain details of a business, such as location, contact information and their newest products. This may seem passive not to offer discounts or not to participate in polls, but a consumer can really respond well to basic information about a product or service. It is a matter of being known by the prospective buyers.

The challenge of marketing text messaging is to maintain interest and attention of consumers “hooked” to the greatest extent possible. With these ideas, who knows how the statistics will rise exponentially in the next year or decade?