The Daily Deal Summit East has concluded and the number of questions being raised about the uncertainty of the industry hang in the air like stale smoke in a pub. It has a familiar smell that became tolerable during the honeymoon of bloated valuations and first-in hype. But, it was time to clear the air.Is the market tired and over-saturated? Are the number of deal sites closing shop a signal to the end? Is card-linking the future of daily deals? With each question posed by the panels and their audiences, you could hear the pivot being made by companies once entrenched in the daily deal as their one-trick pony.According to one estimate made during a session, there are 5.5 million local merchants; many of which are still unconvinced and waiting to see where they should put their precious marketing budget. Does the answer for success lie in your email marketing strategy, or is hyperlocal the future of the business? There’s no single answer, but the theme permeating every discussion was a move towards an innovation phase….More at The Future of the Daily DealMore Reading

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