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Why do Shoppers Look for Coupons

People usually look for ways to save money and one way to do that is through the help of coupons. However, certain problems arise like collecting coupons are time consuming and needs effort to locate and cut them in brochures, news or copies, and the worst of all, when you misplaced them and lose them.

To increase the sales, most companies come up with ideas and strategies that will entice probable customers and maintain the regular ones. One way to achieve this is through coupons.

Coupons are beneficial not only for companies who wants to promote their products and services but also for consumers who wants to save money.

Traditional coupons may be in form of printed coupons, magazines, newspapers and brochures, etc. Today, as technology advances along with it the marketing strategies of different companies also advances. Daily deal websites like voupons.com.au is an example of a site that integrates internet marketing with SMS marketing. Voupons uses sophisticated technology that allows the clients to search for new deals that are available in their areas. Another good thing about Voupons is that it notifies the customers of the new offers in their area through short messaging service or sms for free.

Unlike printed coupons, that if the recipient do not find them beneficial, it would be most probably be thrown away. Electronic coupons can be pass to the customer’s friends. Both the consumer and the company benefits from this business model.

The popularity of the organization is increased by using Voupons because the probable customers may download the coupons directly from their website Voupons.com.au.

With Voupons, it is now a lot more easier and efficient to collect coupons than collecting and cutting out from magazines and brochures. Not to mention that it reduces wastes and pollution, so green.

Another good thing about using electronic coupons is that it allows the customers to save a lot of funds.

Also, electronic coupons allows the consumers to examine the new products by utilizing the coupons and if the consumers liked the items, the consumers will surely patronize the products for a longer time which is the main objective of the business enterprises.

Integrating daily deals websites and short messaging service allow the business enterprises to have a wider coverage of advertisement as well as increasing the response rate of the consumers. It is surely an effective technique that will overcome the problems of advertising in terms of  connectivity and communication.

Whether small business enterprises or large organizations are happy of using Voupons. Discover more fantastic features of Voupons at www. voupons.com.au.

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It’s all about “Get VOUPED!”

All traditional Coupons sites charge an average fee of $50 a week to add their Coupons to that site and don’t guarantee any results! The Daily Deal sites sure the business in with no upfront fees but take massive commissions from each sale. 30% – 60% and lock you into long contracts.

So a business could advertise their business and not get any return on investment. With Voupons they don’t pay anything unless a shopper sends a Voupon to their phone! Another huge factor is the shopper can only print that coupon to their home printer (if they have one). How cool is it if they can instantly send a Voupon to their phone for free and store it! Business also gets an administration area where they can manage multiple coupons and track all of their results with details analytics. – Business pay nothing unless shoppers are requesting their offers! This is truly the next generation of “Coupons”

Retailers are “capturing” their elusive, on-the-go customers with Mobile Marketing programs designed to deliver real-time advertising in consumers’ pockets

Today, the marketing budget of retailers has to be much more diversified than it was a decade ago. Traditional media has fallen fast in its position of effectiveness and this has forced retailers to accept that the consumer is in greater control than ever before.

Consumers today are on the move. And they rely on their cell phones to keep them informed and organized. Presently in Australia, 80% of the population uses a mobile phone, and over half of those mobile subscribers regularly use text messaging.

Contrary to popular belief, the profile of frequent text messages is not limited to teenagers anymore. More and more, text messages mirror the typical high-value retail customer. They are mostly adults 35 and over.

All of the above have made text messaging the obvious choice for the next medium which retailers must manipulate if they want to keep in touch with their target consumers. Text message advertising can reach these consumers right in their pocket.

Restaurants have taken advantage of the immediacy of text messaging. For example, if a restaurant has quiet times of the day or week they can log-into Voupons and set multiple Voupons to target quite times. They can set a buy a meal and get one free to try and fill a quiet time. They can also do this at no cost and no weekly fees.

A marketing campaign which includes text message advertising and mobile coupons can be implemented so quickly and efficiently that it can help companies be the first to market, and is less intrusive than other methods. It also makes them stand out from their competitors. Because it is an opt-in program, customers are expecting the message which improves the response. Text message advertising is truly the next wave in retail promotion.

Artile by Joe Brown – Monster Marketing Genius

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Voupons Craze Makes Saving Stylise

Type the word “coupon” into any Internet search engine and the results may surprise you.

Pages and pages list blogs and websites dedicated to what has become a new Australian trend – couponing and the rise of Daily Deals.

In a nation that is still holding its breath about world recession, saving money has become stylish. A local Gold Coast company has devised a way for shoppers and consumers benefit from this new craze.

The brand new concept of mobile coupons offers consumers insight on how to snag the best savings and even list current deals at national chain stores. With its chic design and unapologetic sass, the site is helping to transform the image of coupons and has predicted the shift to mobile marketing and mobile coupons.

Site creator +Joe Brown has watched the Daily Deal phenomenon unfold but saw a huge cap in the market.  It’s finally cool to save money, so don’t have to be ashamed when you reach for your pocket hand the cashier those pieces of daggy paper – just flick out your mobile and show the iPhone app. Finally! Coupons are cool.

Though Voupons hasn’t taken off nationwide yet, local stores still report an increase in customers using Voupons. People not only love using voupons but they tend to go back to that business and forward the Voupons to friends via sms. Govs Owner (Coffee shop in Mermaid Beach) has been very surprised with the amount of people that have redeemed the Voupons. This is the best return on investment because I only have to pay 35c when a new customer sends a deal to their phone and there are no other ongoing or setup fees.

A stay-at-home mom, Danielle uses Voupons to save on going out to coffee, massages or even experiences like Kayaking to save the family Money. When she first started using Voupons I saved hundreds of dollars on a large range of thins, she said, it has changed the way she shops.

Danielle has felt the pressure of buying for deals upfront from the Daily Deal site int he feart of missing out and has found it hard to redeem these offers in her busy family life. She is very careful not to buy Daily Deals that are referred to by friends — with Voupons I can send that Voupons to my phone when I am ready she says.

“It’s kind of a mixture of common sense and self-control, and the needs of your family,” she said.

I have also tried using traditional coupons in the past and spent so many hours a week clipping and sorting her coupon. She organizes her coupons in a binder, separating them by the publications from which they came. I did save money but I spent way to much time a week doing this.

“There are so many people out there who are working hard and they still want to save, they still want to be able to catch a good deal,” she said. “You can do it very easily and maintain it with Voupons. The search function makes it easy to find the deals and they don’t through unrelated ads in your face on the site. With the new iPhone app it even plots my current location on a map and shows me how to get there.

Eventually, she said, Vouponers will become familiar with brands that offer shoppers more deals. And, although the brand-name items may list a higher retail price, shoppers with coupons can buy the products at big discounts.

“You really have to be open to change,” Hanson said about switching product brands because of sales. “We are buying things that we never would have bought before because they were too expensive.“

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Future of Daily Deals and Digital Coupons

What is the Future for Daily-Deals and Digital Coupons? Good for Consumers, Bad for Business?

It doesn’t take long to find hundreds of complaints about Daily Deals, and the complaints are coming from both sides- shoppers and businesses. People are starting to realize there is only 1 person in this equation that is the really winning… yes you guessed it, the Daily Deal sites.

Business is booming! But how are those daily deals working out for the businesses that offer them? A new study says: Not so great. For the uninitiated, a business that offers a daily deal through one of these sites must provide a substantial discount (over 50%) – Then, a minimum number of customers must buy the deal, prepaying up-front and getting a coupon they present to the company. If there aren’t enough customers that buy into the deal, it’s cancelled. The trade-off is a guarantee of a large volume of new-customer traffic in exchange for the discount..

More than 40 percent said they wouldn’t do a daily deal again. Business owners who were unhappy with their deal experience reported daily deal users didn’t buy additional items beyond the deal offer. They also reported the daily deal customers tended to be one-time visitors and didn’t become repeat customers.

The Daily Deals site pressures the business into offering a massive discount with the promise of new clients and they will benefit from the lifetime value of that customer. Studies have found that most of the time that type of shoppers will move on to the next deal anyway. But after they offer a 50% discount and give 50% commission the business in many cases runs that deal at a loss

It is obvious that shoppers love businesses offering these massive discounts but there have been scores of complaints. This can range from the business being to busy to fit them in to the business having to close due to poor planning. It is very surprising how many people buy the deal out of impulse in the fear of losing out and don’t even get around to redeeming that offer. When this happens the Daily Deal site doesn’t even pay the business for that coupon.

The study, conducted at Rice University’s Jesse H. Jones Graduate School of Business by associate professor Utpal Dholakia, polled 150 businesses that did Groupon deal offers in the past year. The results: About one-third of participating businesses said their daily-deal offers were unprofitable.

There is a new site that is fair for everyone and the Voupons Monster will make sure of that.

What happened to the good old Coupon? When you think about it, it totally makes sense. People find deals and they are interested in and then take that coupon and pay the business direct. The shopper gets a discount and the business keeps all the profit. Printed coupons are dated and daggy and cutting a piece of paper out is not cool. People love technology and want a modern way to do this.

A local company has had huge success on the Gold Coast by offering Coupons Via SMS to shoppers for FREE. They find deals on the site, send that Voupon to their phone for FREE. Just show the phone when paying to save. Shoppers love it because they don’t have to hassle their friends to try and trigger a deal and don’t have to worry about redeeming the offer before it expires. The business also loves this model because they get to keep all their profit.

Voupons is a young, funky website with all the Social Media streams.

Voupons is looking for Business to join Voupons now! www.voupons.com.au

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