All traditional Coupons sites charge an average fee of $50 a week to add their Coupons to that site and don’t guarantee any results! The Daily Deal sites sure the business in with no upfront fees but take massive commissions from each sale. 30% – 60% and lock you into long contracts.
So a business could advertise their business and not get any return on investment. With Voupons they don’t pay anything unless a shopper sends a Voupon to their phone! Another huge factor is the shopper can only print that coupon to their home printer (if they have one). How cool is it if they can instantly send a Voupon to their phone for free and store it! Business also gets an administration area where they can manage multiple coupons and track all of their results with details analytics. – Business pay nothing unless shoppers are requesting their offers! This is truly the next generation of “Coupons”
Retailers are “capturing” their elusive, on-the-go customers with Mobile Marketing programs designed to deliver real-time advertising in consumers’ pockets
Today, the marketing budget of retailers has to be much more diversified than it was a decade ago. Traditional media has fallen fast in its position of effectiveness and this has forced retailers to accept that the consumer is in greater control than ever before.
Consumers today are on the move. And they rely on their cell phones to keep them informed and organized. Presently in Australia, 80% of the population uses a mobile phone, and over half of those mobile subscribers regularly use text messaging.
Contrary to popular belief, the profile of frequent text messages is not limited to teenagers anymore. More and more, text messages mirror the typical high-value retail customer. They are mostly adults 35 and over.
All of the above have made text messaging the obvious choice for the next medium which retailers must manipulate if they want to keep in touch with their target consumers. Text message advertising can reach these consumers right in their pocket.
Restaurants have taken advantage of the immediacy of text messaging. For example, if a restaurant has quiet times of the day or week they can log-into Voupons and set multiple Voupons to target quite times. They can set a buy a meal and get one free to try and fill a quiet time. They can also do this at no cost and no weekly fees.
A marketing campaign which includes text message advertising and mobile coupons can be implemented so quickly and efficiently that it can help companies be the first to market, and is less intrusive than other methods. It also makes them stand out from their competitors. Because it is an opt-in program, customers are expecting the message which improves the response. Text message advertising is truly the next wave in retail promotion.