Given the amount of time people spend on social networks, building connections and growing their networks, it’s surprising when their profiles aren’t given as much attention as they should be. If the aim is to increase your brand’s visibility, then having a strong, well thought out profile is the key. A profile that ranks highly in searches is important to improving online presence.
Here are four simple ways to strengthen your profiles:
1. Maintain your identity
With so many unique social media platforms in the market, it’s important to create and maintain a consistent identity or brand. Use the same tone throughout each profile, as this will ensure you deliver the same message throughout. If a potential client searches for you online through Facebook and LinkedIn, the profiles should say the same thing otherwise your message won’t be clear to them.
Something else to consider is your photo. Make sure the image you choose is consistent throughout all your profiles and enhances your credibility, rather than detract from it. This means you need an up-to-date, professional image, not one from a party last week.
2. Content is important
What you write about yourself is vital, so consider your profile a CV summary. Tell people about the services you offer and the skills your have. You need to sell yourself in a few short sentences, so be clear, brief and to the point. People need to be able to understand what you do immediately and the message needs to be the same throughout all profiles.
Although the aim is to be professional, it’s a good idea to allow your personality to come out so that people can gain some insight into your individuality…
More at Give your social media profiles a little love: Four ways
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- Make Social Networks Work for Your Start-Up
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- Is Google+ the Unwanted of the Social Networking World
