MasterCard Plans to Enter the Daily Deal Arena – The Look on Groupon’s Face – Priceless

Scoot over Groupon

MasterCard Incorpo

rated (NYSE ticker symbol: MA) has decided it wants a slice of that daily dealing pie. The company is launching a new service offering its bank and merchant clients a way to deliver targeted deal offers to consumers. I find that rather ironic as now consumers, instead of using a MasterCard to pay for a Groupon; can use a MasterCard to pay for a MasterVoucher.

For months now we at Daily Deal Media have reiterated our beliefs as well as the beliefs of others regarding the simplicity in duplicating the daily deal platform. Common sense dictates that an industry that has multi-billion dollar potential will have a plethora of new and existing businesses clamoring to get a share of the action. MasterCard is a tad late to the party as American Express Company (NYSE ticker symbol AXP) has already partnered with social media networking sites like Foursquare and Twitter. Those partnerships allow cardholders to load deals directly to their card accounts.

The anticipated MasterCard launch is by the end of the second quarter. The company has forged a partnership of its own with Local Offer Network. The MasterCard service is expected to deliver “relevant and geo-targeted offers.”…More at MasterCard Plans to Enter the Daily Deal Arena – The Look on Groupon’s Face – Priceless

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Joe Brown says: “Can you belive this market? Now Master card are getting involved. I suppose anyone with a massive marketing budget can see the potencial”