The Online Deal Revolution
Digital coupons put a new spin on an old marketing tool
While the majority of coupons are still clipped from junk mail and discount booklets, digital coupon usage is a modern way to save. It’s forecasted in 2011, nearly 60% of all online shoppers will redeem digital coupons. Growing usage and recognition of mobile coupons will ensure a successful future of digital coupons and there is a new, exciting way to save and it all about “Getting Vouped!”. Local Gold Coast company is on a crusade to reignite the old age coupons with a twist. People find amazing deals at voupons.com.au and then send that discout to their phone instantly for free. They show there phone when paying to save. It gets even better with the new iPhone App that is location based and sends push notifications in the things you are interested in, in your area.
“Several factors account for the rise of digital couponing,” said Jeffrey Grau, eMarketer principal analyst and author of the new report, “Coupon to Groupon: New Channels for an Old Tradition.” “The recession, the increased use of the internet as a shopping and research channel, and, of course, the immense popularity of daily deal sites like Groupon and LivingSocial have created a new form of online deal hunting.” Voupons has
This year, eMarketer estimates, 88.2 million US adults will redeem an online coupon or code for use either online or offline at least once.
Many of those coupons will be from daily deal sites, where users pay for coupons in advance and in return get a steep discount.
Morpace reported that 32.5% of internet users had downloaded Groupon coupons, for example. Unlike regular online coupon users, Groupon users were young, mostly in the 18-to-34 age bracket. But like regular online coupon users, Groupon users had higher income. Groupon users also tended to be female and married, but by narrower margins than they were for regular online coupon users.
The age profile of Groupon users certainly appears to be shifting, according to Experian Hitwise. For the four weeks ended January 29, 2011, the largest concentration of Groupon visitors was users ages 55 and older (37.5%).
“Daily deal sites like Groupon and LivingSocial cater mainly to small businesses,” said Grau. “But national brands have been intrigued by their potential and several have launched daily deal offers. Before taking this route, brands should understand that daily deal sites and regular online coupon sites appeal to different demographic segments and meet different consumer needs.
