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Yes the hottest thing in online marketing is the daily deals at the moment and they are here to stay!. Groupon started this trend and they are still huge, and a millions copy cats have sprouted. Woot, was recently snapped up by Amazon.com for more than $100 million – can you believe that?
So how are those daily deals working out for the businesses that offer them? We have known for a while… Not to shit hot! BUT Voupons is the answer.
The business that offers a daily deal through one of these sites must provide a massive offer and then sometimes 50 percent off and a minimum number of customers must buy the deal, prepaying up-front and getting a coupon they present to the company.
The study, conducted at Rice University’s Jesse H. Jones Graduate School of Business by associate professor Utpal Dholakia, polled 150 businesses that did Groupon deal offers in the past year. The results: About one-third of participating businesses said their daily-deal offers were unprofitable.
More than 40 percent said they wouldn’t do a daily deal again. Business owners who were unhappy with their deal experience reported Groupon deal users didn’t buy additional items beyond the deal offer. They also reported the Groupon customers tended to be one-time visitors and didn’t become repeat customers.
Why is Voupons different?
The shopper pays the business directly. We use mobile digital Coupons and peoples mobile phones to connect the businesses!
Some of the study’s recommendations on how to make a Daily Deal promotion successful:
Design your deal so that it will appeal to new customers and not cannibalize sales to existing customers.
Know whether your business type is well-suited to benefit from a daily deal — the study found restaurants and education companies fared the worst, while salons and spas were the most successful.
Offer the deal on merchandise you’re looking to unload or underutilized services you want to grow
Design your deal to build a customer relationship. Make it good for $20 off on each of your next three visits instead of $60 off the customer can spend all at once.
Avoid offering a discount off the total bill — you may end up giving away too much margin, as you aren’t in control of the size of your discount.
Personal Trainer that did a daily deal on the Gold Coast.
Daily Deal sites seem to be the new craze when it comes to promoting your Personal Training Business and any other Business. Living social and Groupon and countless others promise massive exposure to a mass of potential customers. However, the bottom does seem to falling out slowly, with disgruntled merchants losing money and some actually going broke because they ran a daily deal.
So does this mean that you shouldn’t use a Daily Deal site?
Of course not and there are many other options popping up where you don’t have to pay ANY commissions and the shopper isn’t pressured into an impulsive buy.
Some things you have to do is:
- Research, know how much you will be making per unit sold and how much your costs are, and subtract the latter from the former.
- Daily Deal is a lead gen – not a sales gen – you need a solid upgrade process to turn them around from a deal hunter to a dedicated client and work out the life time value.
The dialy deal industry hasn’t been around that long but it is still huge in Australia
Australian consumers are fast becoming aware of the trap of subscribing to certain websites. They may be tempted by a bargain that appears too good to be true, or perhaps a social media offer for cheap fast food coupons on Facebook.
Many complainants will focus on the large number of emails people get. There have been heaps of other problems with the daily deals industry but it the online phenomenon is here to stay.
Voupons wants to bring an alternative to both shoppers and businesses. It is about time we thought outside the box and open our eyes to other options. The daily deal sites are the real winners and making Milions of $$ out of the shopper and business.
This is online competitions aggregator Competitions.com.au has collated this interesting infographic:
Her Voupons App on her phone alerts her that there is a discount over 50% off in that store. The Google indoor maps sends a geo fence alert and directs her to that store.
She goes to the shop window and there is an amazing dress for $100 and was $200. Save $100
She uses her voupons App and scans the QR code in the window. It takes her to the app and she purchases or saves that dress on her phone and it gets delivered to her safety box at her home.
She then walks past her favourite sushi place and is notified that is cheap Tuesday so she goes in and shows her phone to get cheap sushi.
Voupons saved Ava $120 with the Voupons app.
We accept Voupons here – Show your phone and save: Promote your sales, events or competitions
In-store offers will account for more than 40% of indoor location technology revenues in 2017
Google Won’t Dominate $5 Billion Indoor Location Technology Market
Indoor location is perfectly positioned to save the retail industry’s burning platform – bricks and mortar. Major US retail brands will all launch indoor location technologies in 2012 and 2013 to enable advances in customer analytics, store optimization, proximity advertising, couponing, and CRM. Competition is vicious, with over 30 big name IC vendors, start-ups, carriers, handset OEMs, and infrastructure providers (Wi-Fi, small cell, DAS, etc.) all fighting to win this space. While Google and other industry giants loom large, retailers will want to maintain control of in-store data, advertising, and CRM. As a result, start-ups and infrastructure providers will see significant success. Carriers will also have a role to play, particularly with the onset of small cells. http://www.abiresearch.com/press/google-wont-dominate-5-billion-indoor-location-tec
Voupons Geo Fence and Geo location Smartphone apps will play a part in delivering relevant coupons, events and competitions in this space.
Following the launch of Google’s indoor maps this week at 200+ locations around Australia, Ben Grubb took it for a test drive to see if it was any good. Here are his findings.
Google’s indoor maps, currently only available on Google Maps for Android, enable users to delve virtually into places such as shopping centres, train stations and airports – predominantly in NSW and Victoria – to give users access to their floor plans.
At some places indoor maps can pinpoint users by using nearby mobile phone towers and Wi-Fi hotspots to triangulate their approximate location within a building. Wi-Fi and mobile towers are used to locate people as GPS doesn’t work indoors as roofs obstruct the view of the sky.
So far, Google has surveyed about 40 locations in Australia to enable users to pinpoint themselves while indoors. Some Sydney locations with this feature include Central Station, the Queen Victoria Building, IKEA Homebush Bay Drive and the Museum of Contemporary Art.
Google’s indoor map of the Queen Victoria Building, Sydney.
So how well does the technology work? I tested it out in Sydney at Central Station, the Queen Victoria Building (QVB), Harbourside Sydney and at the Museum of Contemporary Art.
At the QVB, floor plans showed the correct names of many of the stores inside, though did not include the names for all of them. Some stores, for example, were listed as an empty block, which happens when floor plans are uploaded to Google by businesses which are out of date.
The blue pinpoint showing where I was inside the QVB followed me as I traversed into the building and up its escalators, where it then automatically switched to the first level’s floor plan. It was, however, a little flaky at times and often showed me standing where I was a minute prior.
Google’s indoor map of Flinders Street Station, Melbourne.
At Central Station the only floor plans available appeared to be of the top entrance, where many intercity trains depart from. The detail of that floor plan was very basic and hardly useful if I wanted to catch a train from a certain platform, as many platform numbers weren’t listed and neither were the names of many shops, which are instead shown as their lot number.
Hungry Jacks was shown simply as lot “33”, even though it’s been there for many years (time to update your floor plan, Central Station?) and train platforms appeared as grey rectangles.
The pinpoint tracked me at the top part of Central Station quite well until I went to the suburban trains, where it then got lost as there may not have been enough Wi-Fi nearby to triangulate me.
Google’s indoor map of Melbourne Airport.
Also, when I stood next to the station manager’s office and attempted to navigate to it using walking directions, it directed me to go out of one entrance and come back into another. Google tells me this is because walking directions for the inside of buildings haven’t been switched on.
At the Museum of Contemporary Art the pinpoint initially worked well, but when it came time for it to transition to level 2′s floor plan once I got out of the lift I had to manually change to it. The plans at the art museum showed things such as galleries, screening rooms and toilets.
Where Google hasn’t surveyed a building and there isn’t much Wi-Fi around to help a user’s smartphone determine where it is, a big circle often appears on the screen, suggesting that the user is located somewhere within it. This is what I found when testing out indoor maps at Harbourside Sydney in Darling Harbour, one of the locations where Google Maps basically turns your phone into a map found at a shopping centre with no “you are here” pointer.
Google’s indoor maps of a number of places in Sydney’s CBD
Although still helpful for finding stores within the Harbourside shopping centre, without the pinpoint telling me where I was I had to constantly look for nearby shop names, like I would with a regular physical map plastered on a directory. How old fashioned and uncool!
In conclusion, Google’s indoor maps are a useful tool for commuters, shoppers and tourists, but rely heavily on many venue’s floor maps, which aren’t always detailed, meaning it’s sometimes easier to just use indoor signs. I was surprised that none of Central Station’s platforms were numbered on the indoors maps and that many of the food joints were only listed by their lot number.
The other downside I found while testing was that the pinpoint dot that is meant to follow you around didn’t always accurately locate me. Sometimes I would stand still and it would move me 50 metres away. Indoor walking directions also weren’t available a lot of the time.
Overall, it’s a little gimmicky, but still a cool feature to have built into Google Maps. If you’re a business you can help by uploading your indoor floor plans to maps.google.com/floorplans. You can also help make the pinpoint more accurate by using a smartphone app and walking around to map out nearby Wi-Fi like Google’s Street View cars did when taking photos of houses.
Group buying site Spreets has shed most of its staff hot on the heels of job losses at competitor LivingSocial, but analysts say the $500 million daily deals market is not imploding, just consolidating.
Analyst firm Telsyte said over the past few years the daily deals market in Australia had been whittled down from 80 to 40 sites to today’s position where the top eight – Groupon, Scoopon, LivingSocial, Cudo, Spreets, Deals.com.au, Ourdeal and Ouffer – generate 95 per cent of the industry’s revenue.
