Practically half of the web users who use coupons have said they are familiar with online coupons, according to a brand new report by NPD On line Analysis.

Forty-nine percent of the internet users who use coupons said they are aware of on-line coupons, and 31 percent stated they obtain coupons online. Much less than one-quarter (23 percent) reported essentially making use of coupons retrieved from the Web. Virtually half (45 percent) of the respondents who told NPD they employed coupons obtained over the net were male.

NPD's analysis identified a robust future lies ahead for on the net coupons. Among those aware of on the net coupons, 87 percent stated they program to utilize on the web coupons in the future, and 80 percent reported their use of coupons will grow in the future.

"Since only half of Online users know about on-line coupons, there's many room for growth," stated Pamela Smith, Vice President of NPD Online. "Awareness ought to enhance with Web organizations like America On the net starting to promote relationships that will aid buyers much more effortlessly take advantage of coupons on the internet."

Half of NPD's survey respondents said they uncover coupons through common surfing of the web. On the web advertising sparks the interest of 23 percent, with males slightly more likely to respond to advertising than girls. Ten percent took up on the web coupons on the recommendation of buddies or loved ones.

Two clear leaders did emerge as the place to go for on line coupons. Forty-six percent of the participants in NPD's survey mentioned they go to coolsavings.com, 41 percent cited valuepage.com. Other sites mentioned in the survey contain valpak.com (12 percent), hotcoupons.com (12 percent), and directcoupons.com (10 percent).

The demographics of on the web coupon users look like this: 55 percent are among the ages of 25-44, one-third of online coupon redeemers have a household income over $75,000, 36 percent between $45,000 and $75,000, and 31 percent earn below $45,000.

When compared to other coupon sources, the internet has a 3 percent share. Newspapers lead the way having a 48 percent share, followed by store circulars (26 percent).